Last updated: April 30th, 2025
Amora AI, LLC (“Amora”, “we”, “us”, and/or “our”) operates the Amora AI mobile applications (the “Apps”), the informational website heyamora.app (the “Website”), and other related services (collectively, the “Services”).
We are committed to protecting your privacy. This Privacy Policy describes how we collect, store, use, and share information through our Services
Any terms we use in this Policy without defining them have the definitions given to them in our Terms of Service. If you have any questions, please contact us at hello@heyamora.app.
Through your use of the Services, you may provide us with the following information:
Account information. This includes your name and email address. If you choose to log in using a service, such as Google or Apple, we receive information about the service you used to log in and — depending on your chosen account settings with Google and Apple — details about you, including your name, email address.
Messages and content. This includes the messages you send and receive through the Apps, such as facts you may provide about you or your life and voice and text messages you provide.
Payments and transactions. When you make purchases through the Services, your payment information is collected through Apple, or Google, respectively. We maintain a record of your purchases, including your amora or amora+ subscription.
We automatically log the following information about you, your computer or mobile device, your network, and your interactions over time with our Services and our communications:
Device and network data. This includes your computer’s or mobile device’s operating system, manufacturer and model, browser, IP address, device and cookie identifiers, language settings, mobile device carrier, and general location information such as city, state, or geographic area.
Usage data. This includes information about how you use the Services, such as your interactions with the Services, the links and buttons you click, and page visits.
We use your information for the following purposes:
Operating and administering the Services (providing and maintaining the content and functionality of the Services. Carrying out obligations arising from our contract with you. Creating your account and profile. Facilitating payments and transactions, including for the purchase of a subscription. Responding to your inquiries, comments, feedback or questions, and troubleshooting. Managing our relationship with you, which includes sending administrative information to you relating to our Services). The legal basis for this is contractual necessity and can involve the following categories of information: account information, profile information, messages and content, payments, transactions, device and network data, and usage data.
Providing the core functionality of the Apps (providing you a personalized AI companion and enabling you to have individualized and safe conversations and interactions with Amora, and allowing Amora to learn from your interactions to improve your conversations). The legal basis for this is contractual necessity and can involve the following categories of information: account information, profile information, messages and content, payments, transactions,device and network data and usage data.
Monitoring and protecting the Services (preventing fraud, criminal activity, and misuse of our Services, and ensuring the security of our IT systems, architecture and networks (including testing, system maintenance, support, and hosting of data). The legal basis for this is legitimate interests and can involve the following categories of information: account information, profile information, messages and content, payments, transactions, device and network data, and usage data.
Analyzing trends in the use of the Services (aggregating, anonymizing, and de-identifying personal information, analyzing the use and effectiveness of our Services, improving and adding features to our Services, developing our business and marketing strategies). The legal basis for this is legitimate interests and can involve the following categories of information: account information, profile information, messages and content, payments, transactions, device and network data and usage data.
Marketing and advertising the Services (sending you information by email that we believe will be of interest to you, such as information about our Services, features, and surveys, displaying and targeting advertisements about our Services on the internet). The legal basis for this is legitimate interests, and consent, where required by applicable laws, and can involve the following categories of information: account information, device and network data, and usage data.
Enforcing our agreements, complying with legal obligations, and defending against legal claims and disputes (enforcing and complying with our terms and policies, protect our and others’ rights, privacy, safety, or property, ensuring the integrity of our Services, verifying the age of registered users, defending against legal claims and disputes, recovering payments due to us, keeping records of transactions, and complying with legal process). The legal basis for this is legitimate interests and legal obligation, and can involve the following categories of information: account information, profile information, messages and content, payments, transactions, device and network data and usage data.
The Services allow you to input information that may be sensitive and subject to special protections under applicable laws. This section explains how we use and protect sensitive information.
Sensitive information you provide in your messages and content. In your conversations with Amora, you may choose to provide information about your religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, or trade union membership. By providing sensitive information, you consent to our use of it for the purposes set out in this Privacy Policy. Note, however, that we will not use your sensitive information – or any content of your Amora conversations – for marketing or advertising.
We share your information with companies that provide services on our behalf or help us operate the Services or our business (such as hosting, information technology, email delivery, and website analytics services).
We may share information with professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.
We may share information with law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the legal compliance and protection purposes described above in Section 2.A.
We may share information with acquirers and other relevant participants in business transactions (or negotiations for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale, or other disposition of all or any portion of the business or assets of, or equity interests in, Amora AI, LLC (including, in connection with a bankruptcy or similar proceedings).
We use a variety of industry-standard security technologies and procedures to help protect your data from unauthorized access, use, or disclosure.
Your account is protected by Google or Apple Sign in for your privacy and security. You must prevent unauthorized access to your account and personal information by selecting and protecting your account appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account.
All transmitted data is encrypted during transmission. We use standard Secure Socket Layer (SSL) encryption that encodes information for such transmissions. All stored data is maintained on secure servers. Access to stored data is protected by multi-layered security controls, including firewalls, role-based access controls, and passwords.
While we use reasonable commercial efforts to protect the data, no technology, data transmission, or system can be guaranteed to be 100% secure. In the event of a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to your data, we will notify you as soon as we spot the issue.
Our Services are operated from the United States of America. If you are located in another jurisdiction, please be aware that the information you provide to us may be transferred to, stored, and processed in the U.S.A., a jurisdiction in which the privacy laws may not be as comprehensive as those in the country where you reside or are a citizen.
We’ll retain your Personal Data for only as long as we need in order to provide our Services to you, or for other legitimate business purposes such as resolving disputes, safety and security reasons, or complying with our legal obligations. How long we retain Personal Data will depend on a number of factors, such as:
Our purpose for processing the data (such as whether we need to retain the data to provide our Services); The amount, nature, and sensitivity of the information; The potential risk of harm from unauthorized use or disclosure; Any legal requirements that we are subject to.
You may opt out of marketing-related emails and other communications by following the opt-out or unsubscribe instructions in the communications you receive from us or by contacting us as provided in the “Contact us” section below. You may continue to receive Services-related and other non-marketing emails from us.
If you choose to provide sensitive personal information in your messages and content, we will use that information only to facilitate your conversation with Amora and as described in the “Sensitive information” section above. If you do not want us to process your sensitive information for these purposes, please do not provide it. You may request that we delete information you have provided as set out in the “Personal information requests” section below.
We also offer you choices that affect how we handle the personal information that we control. Depending on your location and the nature of your interactions with our Services, you may request the following in relation to personal information:
Information about how we have collected and used personal information: We have made this information available to you without having to request it by including it in this Privacy Policy.
Deletion of personal information that we no longer need to provide the Services or for other lawful purposes: You can delete your account in your account settings.
To make a request, please contact us as provided in the “Contact us” section below. We may ask for specific information from you to help us confirm your identity. Depending on where you reside, you may be entitled to empower an authorized agent to submit requests on your behalf. We will require authorized agents to confirm their identity and authority, in accordance with applicable laws. You are entitled to exercise the rights described above free from discrimination.
In some instances, your choices may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights. If you are not satisfied with how we address your request, you may submit a complaint by contacting us as provided in the “Contact us” section below. Depending on where you reside, such as if you reside in the European Economic Area or United Kingdom, you may have the right to complain to a data protection regulator where you live or work, or where you feel a violation has occurred.
You can request the deletion of your personal data. We are guided by the principle of integrity and confidentiality measures, so to delete data please contact us on e-mail: hello@heyamora.app. Please note that personal data that you have provided to us based on your consent will be deleted. You can also delete your personal data on your own, by deleting your account in your account settings. As soon as you delete your account, all the data associated with your use of the Services will be removed permanently.
A note about accuracy: Services like Amora generate responses by reading a user’s request and, in response, predicting the words most likely to appear next. In some cases, the words most likely to appear next may not be the most factually accurate. For this reason, you should not rely on the factual accuracy of output from our product.
The Services are not intended for individuals under the age of 13. If we discover that minors under the age of 13 are using the Apps, we will promptly block their access and delete their account. If you have reason to believe that a minor under the age of 13 has provided personal information to us through the Services, please email us at hello@heyamora.app. We will investigate any notification and, if appropriate, delete the Personal Data from our systems.
The Services and our business may change from time to time. As a result, at times it may be necessary for us to make changes to this Privacy Policy. We reserve the right to update or modify this Privacy Policy at any time and from time to time without prior notice. We encourage you to periodically review this page for the latest information on our privacy practices. This Privacy Policy was last updated on the date indicated above.
Please contact us by emailing support at hello@heyamora.app if you have any questions or concerns not already addressed in this Privacy Policy.